TRAFFIC GROWTH
- Helped grow website traffic from 5,000 to ~ 300,000 per month (2022-2024)
- Increased traffic from 3,500 to 50,000 per month (2024-2026)
DIGITAL MARKETING CONTENT LEADER
Hong Nhut
Nguyen
A content-focused digital marketer with practical experience in SEO content development, branding articles, PR writing, social media content, and multi-channel campaign execution. I have worked across beauty, healthcare, and lifestyle sectors, with strengths in content planning, audience insight, and cross-functional collaboration. My long-term goal is to grow into a Content Strategist role, building integrated content systems that not only strengthen brand value but also deliver measurable business results.
5k β 300k
Monthly Organic Traffic Growth
Professional Summary
"Expert in SEO content development, branding articles, and cross-functional collaboration. Proven track record in beauty, healthcare, and lifestyle sectors with a focus on building brand value through content systems."
Key Achievements
Data-driven results from high-scale projects (2022-2026)
SEO RANKING
Contributed to achieving Top 1 ranking in the Permanent Makeup (PMU) industry (2022-2024).
YOUTUBE STRATEGY
Grew monthly views for the Linh Anh International Aesthetic channel from 35,000 to 100,000 (2025-2026).
CONTENT LEADERSHIP
Led the content direction and structure for the entire Linh Anh Premium website (2025-2026), ensuring a conversion-focused architecture and brand consistency.
AI EFFICIENCY
Leveraged AI to boost content productivity from 35 to 45 articles per month (2025-2026).
Work Experience
Content Team Leader
Linh Anh Region Aesthetic Co., LtdSEO CONTENT
- Trained, managed, and assigned tasks to the Content SEO team.
- Developed monthly and quarterly keyword topic plans in collaboration with the SEO team.
- Created content outlines, wrote and audited articles, and developed mind maps for topic cluster, funnels, SEO internal linking implementation.
- Managed Google Maps content, reviewed customer feedback, and coordinated with relevant departments (Sales, branches) to enhance customer experience.
- Developed the YouTube channel "Linh Anh International Beauty".
- Coordinated with the Wordpress Developer and SEO teams to report on and analyze customer behavior through GA4 & Looker, generating ideas to improve website conversion performance.
CONTENT BRANDING
- Produced news and event articles for the website and optimize content to ranking Top Google.
- Planned and executed PR articles for media publications and internal communications.
PERFORMANCE MARKETING CONTENT
- Implemented landing page briefs for beauty industry services to optimize both SEO and paid advertising performance across Google Ads, Facebook Ads, TikTok Ads, YouTube Ads, and Zalo Ads.
- Collaborated on developing and executing integrated Digital Marketing plans, including social media planning and multi-channel communication content production.
- Planned and edited video content for multiple platforms, including Facebook, TikTok, and YouTube.
- Worked closely with the UX/UI Design team to propose interface improvements and conversion-focused website features such as pop-ups, sidebars, headers and navigation bars.
Highlights
Strong experience in SEO content planning and
execution.
execution.
Strong understanding of beauty, healthcare, cosmetics, and wellness content.
Able to combine creative storytelling with performance-driven thinking.
Confident in team coordination, training, and content management.
Experienced in writing for websites, landing pages, PR articles, social media, and video scripts.
Leveraged AI to enhance work efficiency.
Familiar with Google Analytics 4, Google Search Console, and audit content.
Content Marketing Executive
Head Capital CompanyRESPONSIBILITIES
- Developed campaign content for IEO launches, token listing events, and AMA activities.
- Created daily content for Facebook, Twitter, and Telegram.
- Wrote specialized content on Crypto, Metaverse, and market updates.
ACHIEVEMENTS
- Grew Twitter following to 11,000 within 2 months.
- Supported campaigns increasing trading platform by 200,000 members.
Content Marketing Executive
MR.HYUN COMPANYRESPONSIBILITIES
- Managed and maintained the company fanpage.
- Researched Chinese TikTok trends and proposed ideas for the CEO's personal TikTok channel.
Content Marketing Executive
UNIQUE COMPANYRESPONSIBILITIES
- Managed Facebook, Zalo, Instagram, and YouTube content calendars.
- Wrote advertising, PR, and landing page content.
- Collaborated with SEO staff on keyword research and website articles.
Content SEO
ACTION MEDIA TECHNOLOGY COMMUNICATIONRESPONSIBILITIES
- Wrote SEO content based on provided outlines.
Content SEO
MY NGOC TECHNOLOGY AND COMMUNICATIONRESPONSIBILITIES
- Wrote SEO content based on keyword direction from the SEO team.
- Covered fashion and mother-and-baby topics.
Content Marketing Intern
VIETSTAR INTERNATIONAL TRAVEL COMPANYRESPONSIBILITIES
- Held a Content Marketing position. [cite: 106, 217]
- Handled detailed responsibilities as required. [cite: 107, 218]
Expertise
-
SEO Content & Audit 100%
-
AI Training (GPT, Gemini...) 95%
-
Content Writing, Strategy, Copywriting (SEO, Performance, Branding) 90%
-
Photoshop & Canva 50%
Soft Skills
Team Management
Problem Solving
Analytical Thinking
Creativity
Persuasion
Education
Bachelor of Linguistics
University of Social Sciences and Humanities (2016-2020)
Languages
- Vietnamese Native
- English Professional
- Chinese (Mandarin) HSK 3
References
GOOGLE MANAGER
Ba Quang Nguyen
0903 032 560
CREATIVE MANAGER
Tram Nguyen Tran Bao
076 4140818
Let's grow your brand together.
Currently open to freelance consultations and leadership opportunities in the digital space.
- π +84 3823.222.44
- βοΈ hongnhutcontent@gmail.com
- π Ho Chi Minh City, Vietnam